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Car of the Month Selection

 

 

Car of the Month - December 2009
Rolls-Royce Phantom, 2004, #UX00601


 

Parallel to concentrating on the launch of their new model Rolls-Royce Phantom the company’s staff at the Goodwook headquarters developed ideas on a program to facilitate future sales of second-hand motor cars. Obviously there would be over the years an increasing number of pre-owned cars and it was essential to prepare an appropriate marketing-instrument for such. The Rolls-Royce Provenance Protection Plan was the result – a program to provide on pre-owned purchases a perfectly reliable motor car..

A fundamental idea had been that in the past the magic of the name had rooted in the cars' legendary longevity and reliability – such nimbus had been a significant advantage. New legislation had to be taken into consideration, too – for example stringent regulations in the countries of the EC did no longer permit to exclude warranty on sales of used cars, especially on cars that previously had been company-owned.

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Rolls-Royce invested painstaking care into collecting as much data as possible; listed all service- and repair-work carried out at workshops from their authorized dealers' network in detail und did verify the mileage of each car, too. Any issue detected during a rigorous inspection and road-test was rectified; as regards brakes’ pads or discs and tyres it was obligatory to change such much earlier than when these were nearing any 'limit'. If a service was due within the next 4,000 miles (ca. 6,500 kilometres) that was completed as part of pre-delivery preparation. The assistance of independent organizations was sought for checks to be carried out to make sure there was neither a note on a car it had been stolen or written off as a total loss by an insurance company. In certain markets an additional step was to guarantee the car wasn’t subject to any outstanding financial agreement.

A 24 hours a day hotline had been installed for priority assistance just in case a car might fail to proceed or perhaps become involved in an accident. The comprehensive Provenance Warranty stated the only contingencies not included were those "on which the manufacturer had not control", e.g. damage to the windshield, tyres, paint and trim or a necessity for battery replacement.

Inevitably there had to be a compromise on data protection – as obviously there was access to all details what and where and when and at which cost had been done (however data protection had eroded considerably anyway). The prospective purchaser of a pre-owned vehicle might have gained additional peace of mind from the Provenance Warranty of up to 24 months because even the amount due for a second-hand Rolls-Royce Phantom was a considerable investment.



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