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Car of the Month - January 2009
Bentley S3, 1964,
#B154LEC
Saloon enhanced by Radford 'Countryman' Adaptations

The number of coachbuilders during the period after World
War II was dwindling rapidly. In the early 60s there did remain – because
H.J. Mulliner and Park Ward had been acquired by Rolls-Royce and were
amalgamated under the wings of the motor car manufacturer - only two
independent coachbuilders and that were James Young and Harold Radford
(Coachbuilders) Ltd. It is well worth a note that Harold Radford’s first
creation, coachwork on Bentley Mark VI, had been launched during the early
post-war years. Rather quickly he had come to the conclusion that his
company could survive only by adapting to the new market conditions. These
very clearly dictated to accept that there was only microscopic demand for
individual, complete bodies. Harold Radford's consequence was to concentrate
entirely on enhancing the existing standard coachwork offered by Rolls-Royce
and Bentley.

Very clever, very attractive, executed in sterling
quality and with craftsmanship of highest standard, he did offer a magnitude
of special interior fittings and luxury equipment that was not be found on
standard coachwork. The ‘Countryman’ adaptations offered the owner many
unique features to provide superlative comfort. There is fair reason to
applaud Harold Radford's pioneer work as the birthplace of that highly
profitable market niche "Bespoke", which nowadays is quite important for
Rolls-Royce and Bentley, for their present models (although both marques are
entirely separate now, one and the other are keen to offer a complete range
in this market segment!).
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