Code-named ‚P3000’ in March 1994 the styling program started headed by
Graham Hull for the new Rolls-Royce that was to be launched as
Silver Seraph. After design of outward appearance had been accepted early
in 1995 the following months were spent with busy work on designing the
interior. By September 1995 the first complete prototype was finished.
Graham Hull during the early period of his career had been worked in
conjunction with the legendary John Polwhele Blatchley who created icons
like Silver Cloud and Silver Shadow. It wasn’t too much of a surprise when
the new model showed some styling characteristics that rooted in the
design of its predecessors. It was exactly what Rolls-Royce’s clients
appreciated – no revolutionary break in design-philosophy.
Graham Hull himself explained that he had been fascinated when decades ago
Blatchley had developed the lines of the Silver Cloud from the imagination
of a powerful sea-going boat and had been inspired by elements like
primary bow and secondary bow, the cabin’s arrangement, etc. Hull had
prepared a large-sized drawing that showed how he had arranged for the
Silver Seraph to remain in the bloodline of an unbroken tradition.
There were radical changes of course at the factory where the new model
was built. A considerably sum had been invested in modernizing the
production-line at Crewe. Most of the machines were new, the workforce
trained on a new flexible system, too; the paint shop was up-to-date and
all tools and test-equipment were ‘state of the art’.