
Introduction of a new model by a manufacturer whose products were considered
to be so very perfect that there were no ‘competitors’ in the true sense of
the word was particularly significant as regards the
Rolls-Royce Phantom V. – In that specific market niche there simply was
no offer from any other motor car manufacturer that could really be
considered as being in the same league. Standing there was a giant of a
motor car with a comfort level to satisfy even the most demanding
expectations. It is worth a note, too, that the car could be manoeuvred with
almost no stress even in dense traffic. The powerful engine, the smooth
gearbox, the efficient brakes and the well-tune suspension did work in
perfect harmony.

H.J. Mulliner and Park Ward did
build the lion's share of bodies for this model that was delivered as
chassis cum engine. Rolls-Royce Ltd. did own both the coachbuilding
companies and had decided to opt for some rationalization effort by
re-grouping both into H.J. Mulliner, Park Ward in mid-1961. It is true
though that H.J. Mulliner and Park Ward for some considerable time carried
on almost independently after amalgamation. Each built body designs as
hitherto and even affixed the "coachbuilder plates" on completion.
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